About
HEURISTIK Lab is an applied data science studio. We build structured data and clear analysis from recorded media, online discourse, and behavior, for research, media, policy, and product teams.
From signal to source
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Multimodal Analysis
Expression, voice, and language, read together on a shared timeline.
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Behavioral Modeling
Patterns in behavior and communication, modeled across people and context.
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Social Intelligence
Discourse and sentiment, mapped across online communities and platforms.
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Applied Research
Custom analysis and study design, built around a specific question.
Spotlight
CUE engine
Built in-house. Video and text are read into time-aligned, source-linked data, from frame-level emotion to thread-level topic maps.
Open the data showcase